An in depth look at Ford’s use of Instagram to launch their 2014 Mustang
The Platform: Instagram is the fastest growing network in the history of social networks. They hit 150M monthly actives 2x as fast as Twitter and 2 years before Facebook and they are still growing. At last count they were at 200M with promise of nearing 250M before the year is over.
As most Tourism Boards are, Turkey’s Tourism Board was on a mission to entice visitors from around the world to “Come See Turkey.” There are numerous ways these boards can choose from to promote their country and drive increases in tourism, including Instagram. The best way to interest someone in taking a triphas always been to show them a beautiful picture and it is even more powerful when you know the person who took that photo. Enter Instagram and it’s visual storytelling abilities and travel-hungry millennials and you’ve got a recipe for success. Let’s take a look at the campaign.