CASE STUDY: PARK HYATT TOKYO + THE NEW YORK TIMES TEAM UP FOR AN INTERNATIONAL PARTNERSHIP

CASE STUDY: PARK HYATT TOKYO + THE NEW YORK TIMES TEAM UP FOR AN INTERNATIONAL PARTNERSHIP

Park Hyatt Tokyo & The New York Times partnered with The Social Standard to bring local, Japanese Instagram influencers to their TasteMasters series. Here influencers were invited to have a full Park Hyatt experience – complete with spa, restaurant activities & overnight stays. As Park Hyatt guests, they were invited to their TasteMasters Series to experience intriguing food & wine pairings as well as participate in compelling conversation with industry leaders such as Yuko Hasegawa, Hiroyuki Sasaki & Jonathan Soble.

•2 Influencers
•10 Instagram posts
•10 Tweets
•9 Tumblr posts

  • 800K
    REACH

CAMPAIGN HIGHLIGHTS

1. Enriching Experiences – Influencers were invited as guests and treated to spa treatments, meals & a full site tour. Creating amazing experiences lends itself to amazing content.

2. Language Barriers – Influencer’s were able to post in English & Japanese on Instagram, allowing their domestic and international audiences to follow along and give comfort to their brand partners. This is typically the most desirable way to partner english-speaking brands with international influencers! However, with limited characters on Twitter, we opted to tweet in Japanese and use Twitter’s translator to ensure the messaging was on point.

Nook’s Twitter Content

3. Great Story – Influencers’ audiences were able to follow the entire experience as if they were experiencing it themselves. Beautiful imagery combined with a great story is one of the best ways to drive interest & excitement in a potential customer.

Hikari’s Tumblr Content

For more details, please contact us at info(a)sostandard(dotcom)