As a long-term sponsor of Sundance, Acura has incredible access & branding opportunities at the event. One of the ways in which they capitalized on that was to partner with The Social Standard to send Lesley – actress & social media influencer – to takeover their Periscope & Facebook livestreams. With 4 live broadcasts and 4 Instagram posts, Lesley helped Acura generate 775,000 impressions.
WHAT THEY DID RIGHT
1. Controlled Livestreams – Platforms such as Periscope can be a bit daunting for brands as everything is live and can put them at tremendous risk. However, these platforms are also incredibly valuable tools to communicate with a brand’s audience. As such, we recommend that the brand be present & filming the influencer for each livestream they partner on. Acura did just this and was able to effectively control the entire series while providing new & interesting content to their fans.
2. Real-Time Decisions – Acura leveraged both Periscope & Facebook’s LiveStream. During this time, they realized the videos on Facebook were outperforming those on Periscope and switched platforms.
3. The Right Influencer – Being live in front of the camera can be a challenge, so finding the right personality with the right audience is paramount to success. The Social Standard partnered Acura with Lesley Murphy who has experience as an actress, host & social media influencer. Her style & skill set was a perfect match.
For more details, please contact us at info(a)sostandard(dotcom)