CASE STUDY: MOTOROLA USES INSTAGRAM INFLUENCERS IN A NATIONWIDE AD

CASE STUDY: MOTOROLA USES INSTAGRAM INFLUENCERS IN A NATIONWIDE AD

Motorola partnered with The Social Standard to put 4 Instagram Influencers in their nationwide ad for the new motoX smartphone. The motoX launched with the strongest in-phone camera on the market at 21 megapixels. As such, they created an entire advertisement around 21 in 1 – 21 different stories that stand on their own and also come together to create 1 larger story. This Tableaux Vivant was shot by award-winning photographer Ryan Schude at Coney Island. The Social Standard’s influencers were both models in the shoot as well as publishers, sharing content on their social channels.

  •  4 influencers
  •  13 posts
  •  2 Day shoot at Coney Island
  • Digital & Social rights + Name & Likeness rights
  • See the full Instagram Video here
    • 3.2M
      REACH

    WHAT THEY DID RIGHT:

    1. Multi-faceted Talent – The talent for this collab was very important, not only did they have to be excellent photographers, they also had to be great in front of the camera. A combination that doesn’t exist as often as one might think. We also secured Joey Chestnut, world-famous competitive eater, so appear at the Nathan’s Hotdog stand.

    1. Exclusivity – Building on the first point, these influencers were also talent that could not have worked with a competitors in the last year. With brands like Samsung & Apple running several collaborations throughout 2015, this added an extra element of challenge.

    1. Rights Management – With talent in an advertisement, Motorola wanted to ensure they had all of the proper digital & social licenses as well as the option to extend this past the original timeframe and to extend their rights to print, out of home & more. The Social Standard was able to secure all of this for them.

    INSTAGRAM SAMPLE CONTENT:

    For more details, please contact us at info(a)sostandard(dotcom)