Motorola partnered with The Social Standard to put 4 Instagram Influencers in their nationwide ad for the new motoX smartphone. The motoX launched with the strongest in-phone camera on the market at 21 megapixels. As such, they created an entire advertisement around 21 in 1 – 21 different stories that stand on their own and also come together to create 1 larger story. This Tableaux Vivant was shot by award-winning photographer Ryan Schude at Coney Island. The Social Standard’s influencers were both models in the shoot as well as publishers, sharing content on their social channels.
WHAT THEY DID RIGHT:
1. Multi-faceted Talent – The talent for this collab was very important, not only did they have to be excellent photographers, they also had to be great in front of the camera. A combination that doesn’t exist as often as one might think. We also secured Joey Chestnut, world-famous competitive eater, so appear at the Nathan’s Hotdog stand.
1. Exclusivity – Building on the first point, these influencers were also talent that could not have worked with a competitors in the last year. With brands like Samsung & Apple running several collaborations throughout 2015, this added an extra element of challenge.
1. Rights Management – With talent in an advertisement, Motorola wanted to ensure they had all of the proper digital & social licenses as well as the option to extend this past the original timeframe and to extend their rights to print, out of home & more. The Social Standard was able to secure all of this for them.
INSTAGRAM SAMPLE CONTENT:
For more details, please contact us at info(a)sostandard(dotcom)