In an effort to increase tourism, the Chattanooga Tourism Board partnered with The Social Standard to send 6 influencers on a mini-vacation to Chattanooga. The goals of this partnership were (1) awareness through influencers posting and (2) content creation. The latter was used to launch 4 Chattanooga-focused Instagram accounts. As such, all appropriate licenses were arranged for each influencer. This campaign was an overwhelming success as it generated over 4.8M impressions and an abundance of value add instagram posts, snaps & blogs posts!
6 influencers generated 208k+ likes & 2k comments. These comments were filled with positive feedback, Chattanooga recommendations, and conversations between friends & family tagging each other to go visit!
For more details, please contact us at info(a)sostandard(dotcom)