In an effort to increase awareness and drive conversation, Snyder’s Pretzels partnered with The Social Standard to have 3 comedy influencers create custom, unique videos. Each influencer was challenged to create something bold, spicy, and classically funny a la the sentiment of Snyder’s of Hanover. The #PretzelsBaby campaign was a success as it generated nearly 2 million impressions and 1.1M+ video views!

•3 comedy influencers

•3 Instagram videos

•3 tweets

  • 1.97M


Manon Mathews

“Ran into this lady at my last BBQ. She kept interrupting me and saying #pretzelsbaby… kinda cool. @snyders_hanover #ad”

Scotty Sire

“I like pretzels. Pretzels have been here for me since I was just a wee lad. Whether I was binging a TV show or I needed to sneak a snack before dinner. I think the most tastiest pretzels of all are @Snyders_Hanover Honey Mustard Pieces, but that’s besides the point. Do you like pretzels? Don’t answer that, I know you like pretzels– now tell the world! Tag some friends and say “I like pretzels” just because you can ;) #pretzelsbaby #ad”

Arielle Vandenburg

DON’T EVEN MESS WITH ME! #pretzelsbaby!!! @snyders_hanover #ad”


3 influencers generated over 1.1 million views, 62,000 likes, and 1,500 comments!

For more details, please contact us at info(a)sostandard(dotcom)